As the spotlight shines on the captivating world of the “Walmart New Commercial Song,” prepare to embark on a sonic journey that intertwines retail giants and the power of music. We’ll delve into the heart of recent commercials, dissecting the catchy tunes that echo through our screens and into our memories. Imagine the creative process, the meticulous selection, and the strategic placement of each musical note.
This isn’t just about identifying a song; it’s about understanding the symphony of branding that Walmart orchestrates with every commercial break.
From identifying the latest ad campaigns to uncovering the secrets of song selection, we’ll navigate the process with you. You will discover the art of identifying those earworms, learning to use tools like Shazam to instantly unveil the music’s title and artist. We’ll also explore the crucial factors that shape Walmart’s musical choices, from target audiences to the licensing labyrinth that makes it all possible.
Get ready to explore examples of the perfect song that creates emotional connections, which ultimately contribute to Walmart’s brand identity. Furthermore, we’ll explore the musical partnerships that fuel the brand’s success, and even envision the future of music in Walmart’s commercials. So, get ready to turn up the volume and join the exploration of how music and retail merge in a harmonious blend.
Identifying the Recent Walmart Commercials
The retail landscape is a dynamic arena, and Walmart consistently adapts its marketing strategies to resonate with consumers. Analyzing recent commercials provides valuable insight into the company’s current messaging and branding efforts. This analysis will focus on the last three Walmart commercials that have been broadcasted, examining their release dates and core themes.
Recent Commercials and Their Release Dates
To effectively understand Walmart’s recent advertising strategies, it is necessary to identify and analyze the commercials that have recently aired. This section provides a detailed overview of the last three commercials, including their respective release dates.
- Commercial 1: The first commercial, released on November 10, 2023, highlighted Walmart’s commitment to providing affordable holiday shopping options. The commercial featured a diverse cast of families and individuals, showcasing the wide range of products available at Walmart, from toys and electronics to groceries and home goods. The setting was a series of heartwarming scenes, emphasizing the joy of giving and the convenience of shopping at Walmart during the holiday season.
The commercial’s visuals included families decorating their homes, children unwrapping gifts, and people gathering for festive meals.
- Commercial 2: Released on December 1, 2023, this commercial focused on the convenience of Walmart’s services, especially its online shopping and delivery options. It emphasized how customers could easily shop for gifts and groceries from the comfort of their homes. The commercial featured scenes of busy individuals and families seamlessly integrating Walmart into their daily routines. The visuals highlighted the ease of using the Walmart app and website, the speed of delivery, and the availability of various pickup options.
- Commercial 3: The third commercial, which aired on January 5, 2024, shifted its focus to Walmart’s commitment to everyday low prices. This commercial aimed to underscore Walmart’s dedication to affordability for its customers. It showed scenes of people shopping for essential items, such as groceries and household products, with a focus on value and savings. The commercial utilized a straightforward and informative approach, highlighting the price advantages that Walmart offers.
Themes and Messages
Understanding the central themes and messages of each commercial is crucial for assessing Walmart’s marketing objectives. The following section details the core message conveyed in each commercial.
- Commercial 1: The central theme of the first commercial was centered around the joy of the holiday season and the convenience of Walmart for gift-giving and holiday shopping. The message was designed to evoke positive emotions and position Walmart as a one-stop shop for all holiday needs. It highlighted the availability of a wide range of products at affordable prices.
- Commercial 2: This commercial’s message was designed to emphasize the convenience and ease of shopping with Walmart, specifically highlighting its online and delivery services. The commercial aimed to position Walmart as a convenient solution for busy individuals and families. It focused on the benefits of online shopping, such as time-saving and access to a wide selection of products.
- Commercial 3: The core message of the third commercial was centered on the commitment to everyday low prices. This commercial aimed to reinforce Walmart’s brand image as an affordable retailer. The message was communicated through scenes of customers purchasing everyday essentials, emphasizing the value and savings that Walmart offers.
Song Identification in Walmart Commercials
Pinpointing the tunes that grace Walmart’s commercials can sometimes feel like a treasure hunt, but fear not! With a few simple methods and readily available tools, you can easily uncover the catchy melodies that get stuck in your head. This guide will equip you with the knowledge to identify those tunes and potentially add them to your playlist.
Methods for Song Identification
Identifying a song in a Walmart commercial relies on a combination of observation and leveraging available resources. There are several ways to approach this musical mystery.* Active Listening: Pay close attention to the commercial. Notice any lyrics, unique instrumentals, or the overall genre of the music. This helps narrow down your search.
Commercial Timing
Remember when the commercial aired. This information, combined with a description of the commercial’s content, can assist in online searches.
Shazam or Similar Apps
Use music identification apps like Shazam or SoundHound in real-time while the commercial is playing. These apps listen to the audio and attempt to match it with their database of songs.
Online Search Engines
Search online using s like “Walmart commercial song,” the date the commercial aired, and any lyrics you remember.
Social Media
Check social media platforms like Twitter or Reddit. People often ask about songs in commercials, and someone might have already identified the tune.
Online Resources for Song Identification
A variety of online platforms and resources are available to help you track down those elusive commercial songs. These tools offer diverse approaches, from crowd-sourced information to automated song recognition.
- Music Identification Apps (Shazam, SoundHound): These apps are the go-to for real-time song identification. Simply activate the app while the commercial is playing, and it will attempt to identify the song. The apps are available on both iOS and Android platforms.
- Tunefind: This website is a comprehensive database for music used in TV shows and commercials. Users contribute song information, making it a valuable resource. It often includes scene descriptions to help you pinpoint the exact commercial.
- YouTube Channels and Forums: Many YouTube channels and online forums are dedicated to identifying songs from commercials. Searching these resources can sometimes reveal the answer.
- Commercial Websites: Websites dedicated to advertising and commercials often archive information about the music used in ads.
Steps to Use Shazam or Similar Apps
Using music identification apps is straightforward and effective. Here’s how to do it:
- Download and Install: Download the app (Shazam, SoundHound, etc.) from your device’s app store and install it.
- Open the App: Launch the app on your smartphone or tablet.
- Activate Listening: When the commercial airs, tap the “Shazam” or “SoundHound” button. The app will begin listening to the audio.
- Wait for Identification: The app will analyze the audio and attempt to identify the song. This process usually takes a few seconds.
- View Results: If the song is identified, the app will display the song title, artist, album art, and often links to streaming services where you can listen to the song.
Pro Tip: Make sure your device’s microphone is not blocked and that the volume of the commercial is audible to the app. Also, ambient noise can sometimes interfere with the identification process, so try to minimize background distractions.
Song Selection Criteria for Walmart
Choosing the perfect song for a Walmart commercial is a complex process, far more nuanced than simply picking a catchy tune. It’s a strategic decision deeply intertwined with brand identity, marketing objectives, and a thorough understanding of the customer base. The right song can elevate a commercial from forgettable to memorable, forging an emotional connection with viewers and ultimately driving sales.
Factors Influencing Song Choices
Walmart’s song selections are guided by several critical factors, each playing a significant role in the overall effectiveness of the commercial.
- Brand Alignment: The chosen song must resonate with Walmart’s brand values, which often emphasize affordability, family, and community. Songs that evoke feelings of optimism, togetherness, and everyday life are frequently favored.
- Target Audience Demographics: Walmart’s diverse customer base necessitates careful consideration of musical preferences across different age groups, ethnicities, and socioeconomic backgrounds. This often leads to a mix of popular hits, classic tunes, and emerging artists.
- Commercial Message: The song must complement the commercial’s narrative, whether it’s highlighting a specific product, promoting a seasonal event, or reinforcing a brand message. Lyrics and overall musical style should align with the visual content and intended emotional impact.
- Licensing and Budget: Securing the rights to use a song is a significant factor. Walmart must negotiate licensing fees, which can vary widely depending on the artist’s popularity and the song’s usage. The budget allocated for music often influences the selection process.
- Current Trends: Staying current with musical trends is crucial. Walmart often incorporates popular songs to maintain relevance and appeal to a broader audience. This might involve featuring established artists or introducing up-and-coming talent.
Target Audience for Walmart Commercials
Walmart’s target audience is incredibly broad, reflecting the retailer’s commitment to serving a diverse customer base. This necessitates a strategic approach to song selection, aiming to appeal to various demographics.
- Families: Commercials frequently target families, showcasing products and services relevant to parents and children. Songs that celebrate family values, everyday moments, and shared experiences are often utilized.
- Budget-Conscious Consumers: Walmart’s focus on affordability means commercials often target consumers seeking value for their money. Music choices should reinforce this message, potentially featuring songs that evoke feelings of optimism and financial well-being.
- Seniors: The older demographic is an important part of Walmart’s customer base. The inclusion of music that resonates with this demographic is a common practice, this may include older songs from the 50’s, 60’s, or 70’s.
- Millennials and Gen Z: To stay relevant, Walmart also targets younger generations. Commercials might feature current pop hits, hip-hop, or indie music to connect with this demographic.
Examples of Songs Resonating with Walmart’s Target Audience
Several examples illustrate how Walmart selects songs to connect with its target audience effectively.
- Uplifting Pop Songs: Songs with positive messages and upbeat tempos, such as those by artists like Katy Perry or Taylor Swift, are frequently used to create a cheerful atmosphere and appeal to a broad audience. The use of songs like these help create a positive association with the brand.
- Classic Rock and Country: Classic rock and country music, often associated with family and community values, can resonate with a wide demographic. Artists like John Mellencamp or Carrie Underwood are prime examples of the type of music that is often incorporated.
- Modern Hits with a Positive Vibe: Walmart often incorporates current chart-toppers that are family-friendly, ensuring that the commercials stay current and relatable to younger audiences.
- Original Compositions: Sometimes, Walmart commissions original songs that are specifically designed to align with a particular commercial campaign. These custom-made tracks allow for greater control over the message and brand identity.
Music Licensing and Walmart: Walmart New Commercial Song
Navigating the world of music licensing is crucial for a retail giant like Walmart, ensuring legal and ethical use of music in its advertising campaigns. The process involves meticulous planning and execution to secure the necessary rights for each piece of music selected. Understanding the intricacies of licensing protects Walmart from potential copyright infringement and allows them to creatively use music to connect with their vast customer base.
The Walmart Music Licensing Process
Walmart’s approach to music licensing is a multi-step process, designed to secure the appropriate rights for commercial use. This process is complex, involving numerous stakeholders and legal considerations.
- Music Selection: The process begins with identifying the perfect song to complement the commercial’s message and resonate with the target audience. This is often a collaborative effort between Walmart’s marketing team, advertising agency, and music supervisors.
- Rights Clearance: Once a song is selected, the next step is to clear the necessary rights. This involves determining who controls the copyright and master recording rights. These rights are typically held by the music publisher (for the composition) and the record label (for the sound recording).
- Negotiation: Walmart, or its licensing agent, negotiates the terms of the license with the copyright holders. This includes the usage (e.g., national television commercial, online video), the duration of the license, and the geographical scope.
- License Agreement: A formal license agreement is drafted, outlining the specific terms and conditions of the music usage. This document details the rights granted, the fees, and any restrictions on use.
- Payment: Upon agreement, Walmart pays the agreed-upon licensing fees. The fees vary depending on several factors, including the popularity of the song, the usage, and the duration of the license.
- Compliance and Monitoring: Walmart monitors the usage of the licensed music to ensure compliance with the license agreement. This includes tracking the commercial’s airtime and ensuring that the music is used as agreed upon.
Types of Licenses Required for Commercial Use
Commercial music use requires specific licenses to avoid copyright infringement. These licenses grant permission to use the music in a commercial context. Several licenses are commonly needed.
- Synchronization License (Sync License): This license grants the right to synchronize the music with visual media, such as a commercial. It is obtained from the music publisher, who controls the rights to the musical composition (the song’s melody, lyrics, and arrangement).
- Master Use License: This license grants the right to use the sound recording (the specific version of the song) in the commercial. It is obtained from the record label, which owns the master recording.
- Public Performance License: Although not directly related to the initial commercial, this license may be needed if the commercial is played in public spaces, such as in-store displays or at promotional events. This license is typically obtained from a Performing Rights Organization (PRO) like ASCAP, BMI, or SESAC.
- Blanket License (for Retail Locations): Walmart’s stores themselves require blanket licenses from PROs to allow them to play music throughout the store. These blanket licenses cover a vast catalog of music.
Potential Music Licensing Costs for a National Campaign
Music licensing costs can vary significantly based on the popularity of the song, the length of the commercial, and the scope of the campaign. The following table provides a general overview of potential costs. Keep in mind these are estimates, and actual costs can fluctuate.
| License Type | Usage | Cost Range | Notes |
|---|---|---|---|
| Synchronization License (Sync) | National Television Commercial (30-second spot) | $5,000 – $100,000+ | Costs vary widely based on the song’s popularity, artist, and publisher. A chart-topping hit will be at the higher end. |
| Master Use License | National Television Commercial (30-second spot) | $3,000 – $75,000+ | Similar to Sync, influenced by the recording artist’s popularity and the label’s negotiation power. |
| Synchronization and Master Use (Package Deal) | Digital Commercials (Online Video, Social Media) | $2,000 – $50,000+ | Lower costs for digital use, but the price still depends on the song and the scope of the digital campaign. |
| Public Performance License | In-Store Playback (Blanket License) | Varies | Covered by blanket licenses from PROs, fees are based on square footage and music usage. Costs can range from a few hundred dollars to tens of thousands annually, depending on the number of stores and the scale of the music program. |
Commercial Song Examples and Their Impact
The strategic use of music in advertising is a powerful tool, capable of significantly influencing consumer perception and recall. Walmart, with its vast reach, understands this implicitly. The choice of a song for a commercial is far from arbitrary; it’s a carefully considered decision designed to resonate with a specific target audience and amplify the commercial’s core message. Let’s delve into some examples and analyze their impact.
Popular Song Choices in Walmart Commercials
Walmart’s commercials frequently feature songs that are both recognizable and appealing to a broad demographic. This approach aims to create an immediate connection with viewers, leveraging the familiarity and positive associations people already have with the music. Here are a few examples:
- “Walking on Sunshine” by Katrina & The Waves: This upbeat and energetic song has been used in several Walmart commercials, often accompanying scenes of families enjoying outdoor activities or showcasing a wide variety of products. Its cheerful disposition aligns perfectly with Walmart’s branding, which often emphasizes affordability and a sense of community.
- “Happy” by Pharrell Williams: The infectious rhythm and positive lyrics of “Happy” have made it a popular choice for commercials across various industries, including Walmart. Its use in Walmart ads typically aims to evoke feelings of joy and contentment, further reinforcing the message of value and convenience. The commercial often displays happy customers shopping at Walmart stores, with a variety of products on display.
- “Here Comes the Sun” by The Beatles: This classic song, known for its optimistic and uplifting message, has been incorporated into Walmart commercials to convey a sense of hope, renewal, and the promise of a brighter future. It often accompanies visuals of families, community events, and the introduction of new products.
- Modern pop hits: Walmart frequently uses contemporary pop songs from current artists. This strategy aims to capture the attention of younger demographics and maintain a connection with current cultural trends. The specific songs change frequently, reflecting the evolving landscape of popular music.
Enhancing the Commercial’s Message Through Music
The music selected for a commercial serves as more than just background noise; it plays a critical role in shaping the audience’s emotional response and reinforcing the commercial’s core message. Consider these key functions:
- Emotional Connection: Music can evoke a wide range of emotions, from joy and excitement to nostalgia and sentimentality. Walmart strategically uses music to tap into these emotions, creating a more memorable and impactful advertising experience. For instance, the use of “Walking on Sunshine” is meant to elicit feelings of joy and optimism, associating those feelings with the Walmart brand.
- Brand Association: The songs chosen are carefully selected to align with Walmart’s brand identity, which is often focused on value, convenience, and community. The upbeat and positive nature of many chosen songs mirrors the overall tone and values that Walmart aims to convey.
- Memorability: A catchy tune can significantly increase the memorability of a commercial. When a song resonates with viewers, they are more likely to remember the commercial and, by extension, the Walmart brand. This heightened recall is a crucial factor in driving consumer behavior.
- Target Audience Appeal: The selection of music is often influenced by the intended target audience. Walmart’s strategy of using both classic hits and contemporary pop songs demonstrates an understanding of the diverse tastes of its customer base. The songs chosen help to create a connection with the intended demographic.
Impact of Original Music versus Licensed Music
The decision to use original music or license existing music has significant implications for a commercial’s impact. Each approach offers distinct advantages and disadvantages.
- Licensed Music:
- Advantages: Familiarity and instant recognition. Existing fan base. Cost-effective if licensing fees are reasonable.
- Disadvantages: Licensing fees can be expensive. Potential for the song to overshadow the commercial message. Limited control over the song’s meaning or associations.
- Original Music:
- Advantages: Complete control over the song’s lyrics, melody, and overall message. Opportunity to create a unique brand identity. Potentially more cost-effective in the long run.
- Disadvantages: Requires the investment in creating the music from scratch. Less instant recognition. Can be challenging to create a song that resonates with the audience as effectively as a well-known hit.
The choice between original and licensed music often depends on the commercial’s specific objectives, budget, and target audience. Both approaches can be effective when executed strategically.
The Role of Music in Branding
Music acts as a powerful, often subconscious, force in shaping perceptions and fostering connections. For Walmart, carefully selected musical choices are integral to crafting a consistent brand identity, evoking specific emotional responses, and ultimately, driving customer loyalty. This is a crucial element of their marketing strategy.
How Music Contributes to Walmart’s Brand Identity
Music serves as an audible embodiment of Walmart’s brand values. It’s about more than just a catchy tune; it’s about communicating a specific message to the consumer. The music chosen reflects the company’s personality and the overall shopping experience they want to provide.
- Creating a Consistent Atmosphere: Imagine walking into a store. The music immediately sets the tone. Upbeat, familiar songs often create a welcoming and energetic environment, encouraging customers to browse and stay longer. This is a subtle, yet effective, form of brand communication.
- Reinforcing Brand Values: The style of music aligns with the brand’s core values. For example, a commercial promoting family-friendly products might feature cheerful, positive music that appeals to a broad audience. This reinforces the message of affordability and accessibility.
- Establishing Memorability: A well-chosen jingle or a song that resonates with viewers can become synonymous with the brand. The sound becomes instantly recognizable and helps customers recall Walmart when they are considering a purchase. This is the essence of building brand recognition.
- Targeting Specific Demographics: Music is a powerful tool to connect with various customer segments. A commercial aimed at younger shoppers might use contemporary pop music, while an ad targeting families could feature classic hits or instrumental versions of popular songs. This targeted approach is key to effective marketing.
How Music Can Create Emotional Connections with Viewers
Music’s ability to tap into emotions is unparalleled. It can evoke nostalgia, excitement, joy, or even a sense of comfort. Walmart strategically uses music to build emotional connections with its audience, influencing their perception of the brand.
- Evoking Nostalgia: Using classic songs or covers of well-known tunes can trigger positive memories and associations with the brand. A song from someone’s childhood, for example, can create a sense of familiarity and trust.
- Creating a Sense of Community: Music can foster a feeling of togetherness, especially during holiday campaigns or events. Choosing songs that celebrate shared experiences can make the brand feel more relatable and inclusive.
- Enhancing the Shopping Experience: The right music can transform a simple shopping trip into an enjoyable experience. Upbeat music can boost mood, while softer music can create a relaxing atmosphere.
- Strengthening Brand Loyalty: When music connects with customers on an emotional level, it strengthens their loyalty. They begin to associate the brand with positive feelings and experiences.
Positive and Negative Effects on the Brand Using Music
Music, when used strategically, can be a potent asset. However, poorly chosen music can damage a brand’s reputation.
- Positive Effects:
- Increased Brand Recognition: Memorable jingles and songs become synonymous with the brand.
- Enhanced Emotional Connection: Music evokes positive feelings, fostering customer loyalty.
- Improved Shopping Experience: Upbeat or relaxing music creates a more pleasant environment.
- Targeted Marketing: Music can reach specific demographics.
- Negative Effects:
- Alienating Customers: Music that clashes with the brand’s image or offends the target audience can drive customers away.
- Creating Negative Associations: Poorly chosen music can create negative associations with the brand.
- Damaging Brand Reputation: Copyright issues or controversial song choices can damage the brand’s reputation.
- Lack of Memorability: Generic or forgettable music can fail to leave a lasting impression.
Walmart’s Musical Partnerships
Walmart, a retail behemoth, understands the power of music to connect with customers. Their strategic embrace of musical partnerships goes beyond simply licensing songs for commercials; it’s about creating immersive experiences and building brand affinity through shared musical interests. This approach demonstrates a keen understanding of how music can enhance the shopping experience and resonate with diverse audiences.
Identifying Known Collaborations Between Walmart and Musicians
Walmart has engaged in various collaborations with musicians, often tying these partnerships to specific product launches or seasonal promotions. These partnerships frequently involve exclusive content, in-store performances, and co-branded merchandise. They aim to leverage the musician’s fanbase to drive traffic and sales, while also providing fans with unique access to their favorite artists.
- Taylor Swift: Walmart has a history of promoting Taylor Swift’s albums, including exclusive releases and in-store promotions, capitalizing on her massive fanbase. For instance, the retail giant offered exclusive versions of her albums, which included bonus tracks or unique packaging. This strategy not only boosted album sales but also created a buzz around Walmart as a destination for Swifties.
- Various Country Artists: Country music, being a consistently popular genre, sees frequent collaborations. Walmart has often partnered with country music artists for exclusive merchandise, in-store performances during promotional events, and sponsorships of country music concerts and festivals. This targeted approach aligns with the demographics of many of its customers and strengthens its image within the country music community.
- Pop Artists: Beyond country, Walmart has collaborated with pop artists to create exclusive merchandise, albums, and in-store promotions, catering to a wider audience. These initiatives, from limited-edition albums to co-branded products, are designed to generate excitement and drive foot traffic to Walmart stores, making the shopping experience more engaging and memorable.
Examples of Walmart’s Involvement in Music-Related Promotions
Walmart’s music-related promotions are diverse, ranging from exclusive album releases to in-store events and sponsorships. They tailor their promotional activities to align with the release schedules of popular artists and seasonal shopping trends. These efforts are often meticulously planned to maximize impact and generate both excitement and sales.
- Exclusive Album Releases: Walmart frequently offers exclusive versions of new albums, including bonus tracks, alternative covers, or special packaging. This strategy creates a sense of exclusivity and encourages fans to purchase from Walmart rather than other retailers.
- In-Store Performances: Occasionally, Walmart hosts in-store performances by popular musicians, creating a unique shopping experience and attracting customers. These events are often heavily promoted, generating excitement and drawing crowds to the stores.
- Music Festival Sponsorships: Walmart sponsors music festivals, offering branded experiences and promotions to reach a wider audience. This can include on-site activations, giveaways, and exclusive merchandise, helping Walmart connect with music lovers in a fun and engaging way.
- Co-Branded Merchandise: Walmart often creates co-branded merchandise with musicians, such as apparel, accessories, and other products. This not only provides fans with unique items but also reinforces the partnership between the artist and the retailer.
Discussing the Benefits of Musical Partnerships for Walmart
Musical partnerships offer significant advantages for Walmart, including increased brand awareness, enhanced customer engagement, and ultimately, higher sales. These collaborations help Walmart to position itself as a relevant and engaging retailer, connecting with customers on an emotional level through the power of music.
- Increased Brand Awareness: Collaborations with popular musicians generate significant media coverage and social media buzz, increasing brand awareness and attracting new customers. When a well-known artist partners with Walmart, it elevates the retailer’s profile and associates it with positive and desirable qualities.
- Enhanced Customer Engagement: Music creates emotional connections with consumers. Musical partnerships provide opportunities to create unique shopping experiences, making Walmart more appealing and memorable.
- Driving Sales and Foot Traffic: Exclusive merchandise, in-store events, and promotions tied to music releases directly drive sales and foot traffic to Walmart stores and its online platform. By offering unique products and experiences, Walmart encourages customers to choose them over competitors.
- Targeted Marketing Opportunities: Musical partnerships allow Walmart to target specific demographics and tailor its marketing efforts to reach relevant audiences. By aligning with artists who resonate with specific customer segments, Walmart can effectively communicate its brand message and offerings.
- Positive Brand Association: Associating with popular and respected musicians can enhance Walmart’s brand image, making it appear more modern, relevant, and appealing to a wider audience. This can help to counteract negative perceptions and build stronger customer loyalty.
Predicting Future Musical Trends in Walmart Commercials
The evolution of music in Walmart commercials is an interesting subject, constantly adapting to reflect societal shifts and consumer preferences. As technology advances and cultural landscapes change, so too will the musical choices, aiming to resonate with a diverse and evolving audience. This adaptability is key to maintaining relevance and driving engagement.
Scenario Design: “Back to School, Reimagined”, Walmart new commercial song
Envision a Walmart commercial centered around the “Back to School” season, but with a modern twist. The commercial showcases a diverse group of students, from elementary school to college, embracing their individuality and preparing for the new academic year. The setting is bright and vibrant, featuring diverse classrooms, home study spaces, and social settings. The overall mood is optimistic, highlighting the excitement of learning and personal growth.
The focus is on affordability, variety, and the ease of finding everything needed at Walmart.The song choice is critical to the success of this commercial. The goal is to capture the attention of a wide audience, from students to parents, while also aligning with Walmart’s brand values.
Reasons for Song Choice: “Empowerment Anthem”
The ideal song for this commercial would be an upbeat, contemporary pop song with a strong message of empowerment and self-discovery. The song’s tempo should be energetic, but not overwhelming, allowing the visuals to complement the music seamlessly. The lyrics need to be inclusive and positive, reflecting the diverse representation in the commercial. The song’s message should reinforce the idea that Walmart supports students in all their endeavors, providing them with the resources they need to succeed.
- Relevance: The song’s themes of self-belief and achievement directly align with the “Back to School” theme and Walmart’s commitment to supporting education.
- Audience Appeal: A modern pop sound, featuring a well-known artist or a rising star, will resonate with the target audience of students and parents.
- Brand Alignment: The song’s positive message reinforces Walmart’s brand image as a retailer that values diversity, affordability, and community.
- Memorability: An infectious melody and memorable lyrics will ensure the commercial and the Walmart brand stay top-of-mind for consumers.
Imagined Song Lyrics
(Verse 1)
Sunrise paints the hallways gold,
New year, stories yet untold.
Got my backpack, ready to go,
With a fire that starts to grow.
(Pre-Chorus)
From textbooks to dreams, a brand new start,
Got everything I need right from the heart.
No matter the challenge, I’ll find my way,
Shining bright, every single day.
(Chorus)
We rise, we learn, we reach the sky,
Walmart’s got my back, you and I.
With every step, a brighter view,
The future’s waiting, me and you.
(Verse 2)
Friendships bloom and knowledge flows,
As the journey brightly shows.
Every lesson, a brand new chance,
To take a stand and take a dance.
(Pre-Chorus)
From textbooks to dreams, a brand new start,
Got everything I need right from the heart.
No matter the challenge, I’ll find my way,
Shining bright, every single day.
(Chorus)
We rise, we learn, we reach the sky,
Walmart’s got my back, you and I.
With every step, a brighter view,
The future’s waiting, me and you.
(Bridge)
Believe in yourself, it’s the key,
To the person you were meant to be.
(Chorus)
We rise, we learn, we reach the sky,
Walmart’s got my back, you and I.
With every step, a brighter view,
The future’s waiting, me and you.
